35. 1953: Donuts for dunkin’
For Rosenberg, Dunkin’ Donuts wasn’t just a catchy name, though. It was a way of life. He really wanted customers to dip their goodies into their drinks. So, to reinforce this idea, he made Q-shaped donuts that were perfect for the task. The handled treats remained a staple of the business right up to 2003, at which point hand-shaped donuts were superseded by machine-made rings.
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