37. 1950: Dunkin’ Donuts is born
Rosenberg put an end to these concerns in 1950 when Open Kettle became Dunkin’ Donuts. It was apparently his wish to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised stores.” And if the chain’s success is anything to go by, it appears that Rosenberg was onto something.
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