31. Early-1960s: Dunkin’s spelling mistake goes mainstream
The term “doughnut” in reference to a spherical lump of dough that’s been fried was first recorded in 1809 by a writer named Washington Irving. And while the name had already been shortened to “donut” before Rosenberg’s time, it’s nonetheless his company that seems to have propelled this variation into widespread use. Nowadays, of course, “donut” is a commonplace spelling.
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