Jamie Oliver was accused of cultural appropriation
Ah, Jamie Oliver. The TV chef who made a name for himself as “The Naked Chef” – even though he never stripped down on his show. This wasn’t the scandal in question. No, Jamie was caught up in a marketing mishap that caused a lot of uproar with certain members of the community. The TV chef released a new product that was named “punchy jerk rice.”
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The flavor and the name were both apparently inspired by traditional cooking in Jamaica. Unfortunately, people were quick to point out several inconsistencies. Jamie isn’t from Jamaica, the recipe for the new rice wasn’t particularly Jamaican, and “jerk rice” isn’t something found on any other menu. In fact, the “jerk” part of it all is a spice rub that is traditionally used to flavor meat.
